Welcome to my lair…
This guy from the new Chevrolet commercials — the one who likes to play funny little tricks like pretending to put your phone in a wood chipper, and stopping the elevator, and forcing kids to watch someone else play a videogame: He’s creepy. And not just because he’s looking at every one of those “real people not actors” like they’re a guinea pig in his latest subterranean torture experiment, but because he’s a weird pastiche of traits selected at some over-caffeinated marketing meeting where at least one person present had a beard. He’s got the hipster beard that gives him a Viggo Mortensen meets bartender cool, the ironed retro Western shirt (also hipster) and the deadpan self-righteousness of Denis Leary. And what’s with the clipboard prop? That’s for doctors. You can see why they wanted to get away from the clean-shaven white guy in a suit to reach the target market, but this Frankenstumper gives us the willies — and every time that giant door opens behind him, we wonder if it’s going to be a shiny new GM product, or the severed wheel of a Prius still dripping with steering fluid.
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