Box Office Analysis: Female demographic gets big push
Early spring is typically a season dominated by testosterone-laced action tentpoles, but with Pitch Perfect 2 blowing the tires off Mad Max: Fury Road, the boys of summer may get benched by funny girls
By Katherine Monk
Mad Max may have defeated a villainous clan of wasteland warlords in order to survive a two-hour hell ride, but he couldn’t beat the ladies of Pitch Perfect 2 in the box office demolition derby called opening weekend, raising some doubt as to who rules the box-office in the era of digital, videogames, bit-torrent downloading and studio movie ennui.
As this weekend’s tally proved: Women are starting to outspend men at the wicket.
Mad Max revved up a respectable $44 million in receipts, but Elizabeth Banks’s gleeful girl movie about snarky singing competitors hollered to the tune of $70 million, proving the long-vaunted 14-year-old boy demographic does not rule
the box-office after all. According to the Motion Picture Association of America’s ...