Advertising 2 results

Viggo meets psycho villain?

Welcome to my lair... This guy from the new Chevrolet commercials — the one who likes to play funny little tricks like pretending to put your phone in a wood chipper, and stopping the elevator, and forcing kids to watch someone else play a videogame: He’s creepy. And not just because he’s looking at every one of those “real people not actors” like they’re a guinea pig in his latest subterranean torture experiment, but because he's a weird pastiche of traits selected at some over-caffeinated marketing meeting where at least one person present had a beard. He’s got the hipster beard that gives him a Viggo Mortensen meets bartender cool, the ironed retro Western shirt (also hipster) and the deadpan self-righteousness of Denis Leary. And what's with the clipboard prop? That's for doctors. You can see why they wanted to get away from the clean-shaven white guy in a suit to reach the target market, but this Frankenstumper gives us the willies — and every time that giant ...

Journalists aren’t the trouble with journalism…

But their bosses aren't doing much to help the profession's credibility in the face of increasingly desperate financial woes By Charley Gordon There is a sudden push on to convince the public that journalism is a good thing. You can understand why. It has to do with journalists who become senators. It has to do with CBC hosts and art dealers. Some media organizations, including both union and management, have started an advertising campaign called JournalismIs to help the Canadian public become aware of how important journalism is. Full-page ads, featuring the enlarged half-tone faces of prominent journalists have been showing up in newspapers, with cautionary messages. “With a few keystrokes you can sample thousands of opinions, afloat in a sea of information,” says one. “But as the volume increases, the accuracy and reliability of professional journalism is essential. Gathering and sorting the facts, weighing and interpreting events, and following the story from ...